{"id":1526,"date":"2019-06-02T04:55:43","date_gmt":"2019-06-02T04:55:43","guid":{"rendered":"https:\/\/blog.neemiya.com\/?p=1526"},"modified":"2025-08-27T10:13:26","modified_gmt":"2025-08-27T04:43:26","slug":"7-steps-to-online-advertising-to-grow-your-revenue","status":"publish","type":"post","link":"https:\/\/www.leadsmount.com\/blog\/post\/7-steps-to-online-advertising-to-grow-your-revenue\/","title":{"rendered":"7 Steps to Online Advertising to Grow Your Revenue"},"content":{"rendered":"\r\n

I\u2019m sure you\u2019re ready to generate leads and grow your business this year. And one way to measure that is through your revenue.<\/p>\r\n\r\n\r\n\r\n

As a matter of fact, you need to reach more prospects and gain more customers to increase your chances of growing your revenue.<\/p>\r\n\r\n\r\n\r\n

With the huge number of people online, advertising on the internet is a no-brainer for every business today.<\/p>\r\n\r\n\r\n\r\n

According to eMarketer, digital advertising spending<\/a> is expected to surpass traditional ad spending in 2019. By 2020, digital media will account for 65% of total media ad spending.<\/p>\r\n\r\n\r\n\r\n

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But does that mean you should just throw money at online ads and hope it’ll work? No. Like most parts of your business operations, online advertisement needs an effective strategy to make it work.<\/p>\r\n\r\n\r\n\r\n

In this guide, I’ll show you 7 steps to online advertising to grow your revenue.<\/p>\r\n\r\n\r\n\r\n

Let’s dive in.<\/p>\r\n\r\n\r\n\r\n

1. Define your advertising goals and budget<\/strong><\/h2>\r\n\r\n\r\n\r\n

The first detail to put in place is your advertising goals. What do you aim to achieve through advertising this year?<\/p>\r\n\r\n\r\n\r\n

When you have a goal, this gives your team a focus as it’s easy to measure the success or failure of your campaigns. Your campaign goals should obey the S.M.A.R.T.<\/a> acronym.<\/p>\r\n\r\n\r\n\r\n

This means it should be specific, measurable, attainable, realistic, and time-bound.<\/strong><\/p>\r\n\r\n\r\n\r\n

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Your advertising goals should be available to your advertising team to serve as a reference for your actions.<\/p>\r\n\r\n\r\n\r\n

Another detail to specify for your online advertising efforts is your budget. The amount you have to spend will also depend on your strategy.<\/p>\r\n\r\n\r\n\r\n

Although money doesn’t always equate to advertising success, it has a huge impact on what you can do. Your budget will affect the number of advertising channels you can use and other elements of your strategy.<\/p>\r\n\r\n\r\n\r\n

2. Select your advertising channels<\/strong><\/h2>\r\n\r\n\r\n\r\n

There are so many advertising channels online that it would be almost impossible to use them all.<\/p>\r\n\r\n\r\n\r\n

Depending on your business and potential customers, you’ll have to focus on some channels to reach your potential customers. What are some channels available for your online advertising campaigns?<\/p>\r\n\r\n\r\n\r\n

a.) Paid search<\/strong><\/h3>\r\n\r\n\r\n\r\n

Search engines are a major part of the internet experience. And for a website, it can be an opportunity to gain targeted traffic. While you should pursue your SEO strategies, it can take time to see results.<\/p>\r\n\r\n\r\n\r\n

However, your website can start showing up for important terms within a short time when you use paid search. You can attract targeted traffic into your sales funnel and convert them later in the future.<\/p>\r\n\r\n\r\n\r\n

Paid search can be especially effective if you’re targeting commercial-intent keywords.<\/p>\r\n\r\n\r\n\r\n

A study showed that paid search ads receive 64.6% of clicks<\/a> for searches with commercial intent keywords compared to 35.4% of clicks to organic search results.<\/p>\r\n\r\n\r\n\r\n

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If you have a product to sell, you can start using paid search to attract potential customers who are searching for that product.<\/p>\r\n\r\n\r\n\r\n

b.) Display Ads<\/strong><\/h3>\r\n\r\n\r\n\r\n

These are banner ads on websites. This could be done through big publishers by Google or independently to a website. This helps businesses reach their potential customers on various websites.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s an example of a display ad on the Food Network.<\/p>\r\n\r\n\r\n\r\n

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Source: VerticalRail.com<\/a><\/p>\r\n\r\n\r\n\r\n

In some cases, these ads could be on websites that are in the same industry as your business. Meanwhile, in some cases, these ads are displayed to a user based on their behavior online.<\/p>\r\n\r\n\r\n\r\n

c.) Video Ads<\/strong><\/h3>\r\n\r\n\r\n\r\n

These are ads done in the video format. Video has become a popular content format over the years.<\/p>\r\n\r\n\r\n\r\n

For instance, YouTube is the second largest search engine. This provides an opportunity for businesses to reach their customers by telling their story or community their \u2018value\u2019 via video.<\/p>\r\n\r\n\r\n\r\n

Video marketing<\/a> is powerful because it connects better with human beings — since the brain processes visual information much faster than written text.<\/p>\r\n\r\n\r\n\r\n

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One big platform for doing this is YouTube. This type of ad can allow you to easily show how your product or service can improve your customer\u2019s life.<\/p>\r\n\r\n\r\n\r\n

d.) Email marketing<\/strong><\/h3>\r\n\r\n\r\n\r\n

This is one of the most popular channels of advertising your business. One of the reasons marketers love email is due to its return on investment.<\/p>\r\n\r\n\r\n\r\n

A study found email marketing to have an average return on investment (ROI) of $44<\/a> for every $1 invested — which is higher than most channels you can use.<\/p>\r\n\r\n\r\n\r\n

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Perhaps one of the advantages email have over other channels is its personalization features which allows you to send messages to a user based on their interests.<\/p>\r\n\r\n\r\n\r\n

e.) Affiliate Marketing<\/strong><\/h3>\r\n\r\n\r\n\r\n

If you sell a product, one way to improve your revenue is to have other people market it for you. That\u2019s the essence of affiliate marketing model works, according to eBay Partner Network<\/a>.<\/p>\r\n\r\n\r\n\r\n

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Affiliates help you to market your products and receive commissions when people buy your product through their website, social post, email, etc., as long as the buyer use the affiliate link.<\/p>\r\n\r\n\r\n\r\n

You can create an affiliate program for your products using Clickbank and JVZoo if you\u2019re marketing a digital product. If you\u2019re into physical products, Amazon is your best shot.<\/p>\r\n\r\n\r\n\r\n

Website owners or marketers can join this program to market your product for a commission.<\/p>\r\n\r\n\r\n\r\n

f.) Influencer marketing<\/strong><\/h3>\r\n\r\n\r\n\r\n

These are people with huge followings who can shape people\u2019s decisions. You can leverage their influence to promote your brand or product. Influencers are usually in 2 categories.<\/p>\r\n\r\n\r\n\r\n

These are:<\/p>\r\n\r\n\r\n\r\n

i). Celebrities<\/strong>: These are people who are popular with hundreds of thousands if not millions of followings on social media networks and their blogs). They usually set trends and many of their followers will use or buy products they recommend.<\/p>\r\n\r\n\r\n\r\n

A good example of a celebrity influencer is Kim Kardashian.<\/p>\r\n\r\n\r\n\r\n

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ii). Industry experts<\/strong>: These are people who have built a strong reputation in a particular industry and can boost product\u2019s sales if they recommend it to their faithful followers.<\/p>\r\n\r\n\r\n\r\n

In this case, you can send your product to these industry experts to use it and review it. Of course, you\u2019ve got to pay them in cash or in kind.<\/p>\r\n\r\n\r\n\r\n

An example of an industry expert who commands a strong influence in the marketing industry is Pat Flynn with more than 100,000 fans on Facebook alone.<\/p>\r\n\r\n\r\n\r\n

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3. Create high-quality content<\/strong><\/h2>\r\n\r\n\r\n\r\n

Whatever channel of advertisement you use for your business, you\u2019re attracting potential customers to your website.<\/p>\r\n\r\n\r\n\r\n

When they get to your website, you want to keep them reading and get them onto your sales funnel.<\/p>\r\n\r\n\r\n\r\n

You want to increase their interest in your product till they get to the purchase stage.<\/p>\r\n\r\n\r\n\r\n

You can\u2019t achieve all these without content. This is why your business needs effective content in your ads and on your website.<\/p>\r\n\r\n\r\n\r\n

Some tips to create high-quality content are:<\/p>\r\n\r\n\r\n\r\n

a.) Keyword research<\/strong><\/h3>\r\n\r\n\r\n\r\n

What terms are your potential customers using to search for a product? Sometimes, your instinct might tell you a keyword.<\/p>\r\n\r\n\r\n\r\n

But you need to validate your instinct through keyword research or find other more suitable keywords.<\/p>\r\n\r\n\r\n\r\n

With keyword research, you can have the knowledge of whether users are searching for the keywords you want to target in your advertisements. With keyword research, you can also find long-tail variations of head keywords.<\/p>\r\n\r\n\r\n\r\n

If you run a small business, finding these long-tail terms can be beneficial as you have a weaker competition to rank for these terms. To carry out keyword research, you need tools.<\/p>\r\n\r\n\r\n\r\n

Fortunately, there are many tools you can use to carry out keyword research. Some of them are the Adwords keyword planner, SEMrush, Ahrefs, keywordtool.io, CognitiveSEO, Ubersuggest, etc.<\/p>\r\n\r\n\r\n\r\n

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b.) Preach Benefits<\/strong><\/h3>\r\n\r\n\r\n\r\n

When customers decide to spend money on your product, it\u2019s not because they like you. It\u2019s because they can get a benefit from your business. Your content should be able to showcase the benefits that users get from reading it.<\/p>\r\n\r\n\r\n\r\n

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If you\u2019re marketing a Smartphone, for example, telling your prospect that your product has a processor speed of 2GHz may do nothing for them.<\/p>\r\n\r\n\r\n\r\n

However, if you tell them your Smartphone is fast to carry out their instructions without any lag, they\u2019ll pay attention.<\/p>\r\n\r\n\r\n\r\n

c.) Long-form content<\/strong><\/h3>\r\n\r\n\r\n\r\n

Within your sales funnel, there are many pieces of content that will attract your prospects and make them more likely to become customers.<\/p>\r\n\r\n\r\n\r\n

That\u2019s why you need to create comprehensive content in your industry. If it\u2019s video content, then make it really long (up to 15 minutes), add more valuable tips. If it\u2019s written content, then 2,000 – 5,000 words of helpful information is ideal.<\/p>\r\n\r\n\r\n\r\n

Having detailed content on your website also shows you an opportunity to show your expertise to a prospect.<\/p>\r\n\r\n\r\n\r\n

4. Create and optimize your landing pages<\/strong><\/h2>\r\n\r\n\r\n\r\n

In most cases, your ads should lead to a dedicated landing page<\/a>. If you direct your ad to your home page, you\u2019re probably wasting your ad spend. You should have as many landing pages as possible on your website for different products or services.<\/p>\r\n\r\n\r\n\r\n

Several studies<\/a> have shown that companies that increased the number of their landing pages from 10 to 15 had a 55% increase in leads acquisition.<\/p>\r\n\r\n\r\n\r\n

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But your conversion work doesn\u2019t end after creating your landing page. You also have to optimize it to achieve your aim. Some actions you should take to optimize your landing pages are:<\/p>\r\n\r\n\r\n\r\n

a.) Ensure a Message Match<\/strong><\/h3>\r\n\r\n\r\n\r\n

When designing a landing page, then you should ensure that offers and designs on your page are similar to that of the ad. This is to ensure consistency when a prospect clicks through to your website.<\/p>\r\n\r\n\r\n\r\n

Look at this ad below.<\/p>\r\n\r\n\r\n\r\n

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When you click through, you see this landing page:<\/p>\r\n\r\n\r\n\r\n

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You can see that there\u2019s no message match between the ad and the landing page. The landing page has done a poor job of translating the message on its ad to the landing page.<\/p>\r\n\r\n\r\n\r\n

Look at another ad below:<\/p>\r\n\r\n\r\n\r\n

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This is the landing page you\u2019ll see when you click through.<\/p>\r\n\r\n\r\n\r\n

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In this example, you can see that the landing page is a continuation of the ad. This is a type of landing page that\u2019s more effective as visitors see what they wanted to see.<\/p>\r\n\r\n\r\n\r\n

b.) Remove distractions<\/strong><\/h3>\r\n\r\n\r\n\r\n

When people visit your landing page, the main reason for the visit is to carry out the action that means conversion to your page.<\/p>\r\n\r\n\r\n\r\n

Whether your aim is to capture leads or make a sale, you should remove distractions from this goal on your landing page.<\/p>\r\n\r\n\r\n\r\n

Major sources of distractions on your landing page are your navigation bars and links on your landing page.<\/p>\r\n\r\n\r\n\r\n

In a landing page with a navigation bar and links, you have provided many opportunities for your visitors to leave your page without converting.<\/p>\r\n\r\n\r\n\r\n

Despite this common knowledge, only 16% of landing pages<\/a> are without navigation bars. On your landing page, there should be only one opportunity for a visitor to leave your page. And that\u2019s when they click on the \u201cX\u201d button on their browser tab.<\/p>\r\n\r\n\r\n\r\n

Below is an example of a landing page without distractions on the page.<\/p>\r\n\r\n\r\n\r\n

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Yuppiechef had a 100% increase<\/a> in signups when it removed navigation bar from its landing page.<\/p>\r\n\r\n\r\n\r\n

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c.) A\/B test page elements<\/strong><\/h3>\r\n\r\n\r\n\r\n

There\u2019s no perfect landing page. This is why you must continue to test your landing page to improve its conversion. By testing different elements of your page, you can track improvements and implement the necessary changes.<\/p>\r\n\r\n\r\n\r\n

Some elements of your landing page you can test are:<\/p>\r\n\r\n\r\n\r\n