{"id":1762,"date":"2020-05-19T18:42:12","date_gmt":"2020-05-19T18:42:12","guid":{"rendered":"https:\/\/blog.neemiya.com\/?p=1762"},"modified":"2025-08-27T08:55:10","modified_gmt":"2025-08-27T03:25:10","slug":"what-is-dwell-time-and-why-it-matters-for-seo","status":"publish","type":"post","link":"https:\/\/www.leadsmount.com\/blog\/post\/what-is-dwell-time-and-why-it-matters-for-seo\/","title":{"rendered":"What is Dwell time and why it matters for SEO?"},"content":{"rendered":"\r\n

Before we continue with the topic today if we take a step back and look at what the word “dwell” means in the dictionary \u2014 The dictionary meaning of dwell is \u2014\u00a0live in or at a specified place<\/em>.<\/p>\r\n\r\n\r\n\r\n

What is Dwell time in SEO world?<\/h2>\r\n\r\n\r\n\r\n

Dwell time is the amount of time a user spends on a web page before going to the search results again.<\/p>\r\n\r\n\r\n\r\n

So now it is evident that why dwell metrics are important for the search engine, suppose you have searched a word, and Google has given you several results, and you clicked one of them and realized that the content of the page does not satisfy your need. In such a case, then you either close the tab or go back to the search results page(SERP). Dwell time is the metric the search engines need to determine the relevance of the web page.\u00a0<\/p>\r\n\r\n\r\n\r\n

So dwell time becomes the essential factor in the SEO world and a critical metric for determining searcher’s satisfaction.<\/p>\r\n\r\n\r\n\r\n

Dwell time determines that the amount of time you have spent on the page with the content it provided has a very high probability that it satisfied your need. This implies that this page is similarly satisfying the same kind of visitors. The inverse of this, if people are spending less time on the page, the content is either irrelevant to the user or the content is poor. But it is a metric that’s used and would hold a value applied to rankings at some level.<\/p>\r\n\r\n\r\n\r\n

Misconceptions around dwell time<\/h2>\r\n\r\n\r\n\r\n

Now let us understand what some of the misconceptions around dwell time are?<\/p>\r\n\r\n\r\n\r\n

Dwell time is not the same as the bounce rate (Bounce rate -> the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site\u00a0Wikipedia<\/a>.<\/span><\/p>\r\n\r\n\r\n\r\n

Dwell time is not the average time on page (Average time on page<\/strong>\u00a0is simply the\u00a0average<\/strong>\u00a0amount of\u00a0time<\/strong>\u00a0all users spend on a single\u00a0page).<\/strong><\/p>\r\n\r\n\r\n\r\n

Dwell time is not session time (session time comes into picture when you log in to some website rather than landing on it due to search result).<\/p>\r\n\r\n\r\n\r\n

Dwell time is not click-through rate. (Click through rate is the percentage of people clicked on the link in the search results upon the no of people saw that link in the search results).<\/p>\r\n\r\n\r\n\r\n

Dwell time is also not RankBrain (you can see about RankBrain\u00a0here<\/a>).<\/p>\r\n\r\n\r\n\r\n

How to improve our dwell time<\/h2>\r\n\r\n\r\n\r\n

Now the question arises how can we improve our dwell time?<\/p>\r\n\r\n\r\n\r\n

Let us keep this very short and straightforward. In this context, there are many things that we can do to improve user dwell time.<\/p>\r\n\r\n\r\n\r\n

Improve User Experience<\/h3>\r\n\r\n\r\n\r\n